Real people. Real film. For AI companies.
EXF.STUDIO is a London film and content studio, with teams in New York, Los Angeles, San Francisco and Dubai, that humanises AI, SaaS and tech companies: brand films, launch films, customer stories, docu-series and social, made with real people, real places and real direction, by the Cannes Lions Grand Prix and Titanium-winning team behind work for Square, Xbox and McLaren.
Everyone is racing to build the best AI. The companies that win will be the ones people trust.
Trust has a face. We put it on screen.
- 2x
- Cannes Lions Grand Prix
- 1.5bn
- impressions for Xbox's Everyday Tactician
- 4,000+
- assets in one Square campaign system
- 100m+
- views on YouTube
- 33
- countries filmed in
Work for tech companies
[all case studies]- Square Big in Restaurants Fintech, Commerce SaaS 4,000+ multi-territory assets
- Xbox The Everyday Tactician Gaming, Microsoft 1.5bn campaign impressions
-
SunGod x McLaren
Racing heritage, with Lando Norris
F1, Performance eyewear
1 F1 driver: Lando Norris
- Mailchimp Bloom Marketing SaaS, Intuit 3 character-led films
-
First Believer Fund
Launch film with Steven Bartlett film landing soon
Founders, Startup ecosystem
~3 min hero launch film
First Believer Fund
-
Gravitee
Human-Agent Harmony film landing soon
AI agent management, API platform
3 shoot days
Gravitee
-
monday.com
SailGP partnership film film landing soon
Work management SaaS, AI platform
2 race days in Portsmouth
monday.com
-
Perk
Audi x Perk film landing soon
Business travel SaaS, Audi partnership
3 to 5 min documentary
Perk
-
EE
Yes Boys film landing soon
Telecoms, Digital wellbeing
5 shoot days
EE
What clients say
“In my 15 years of creative production, this is by far the favorite team I've worked with.”
“Look at everyone else saying they can do the same. They can't. They won't. Go with EXF.”
“A masterclass in storytelling.”
Case study / Xbox
Xbox The Everyday Tactician
A virtual champion runs a real football club. 1.5bn impressions and a Cannes Grand Prix.
With Xbox and McCann London, EXF.STUDIO wrote, produced and directed a three-part branded docu-series for TNT Sports and YouTube, following a Football Manager player handed control of a real club, Bromley FC. It became one of the most awarded ideas in the world in 2024.
- 1.5bn
- campaign impressions
- 190%
- more Football Manager players on Xbox
- 3
- episodes on TNT Sports + YouTube
Bespoke. Never off the shelf.
We learn every brand before we pick up a camera: your audience, your product, your people. Then we turn the brief into something extraordinary that nobody else could have made for you. Don't settle for generic. Get work that's bespoke, industry-changing and award-winning with EXF.STUDIO.
- We learn your brand
Workshops, research and time with your team and customers before a single frame is planned.
- We build it for you
No templates, no stock looks, no recycled formats. Every idea, cast and frame is made for your brief.
- We make it count
Work built to change your category and win: 2 Cannes Grand Prix, Titanium and Ad Age Campaign of the Year.
Who we've worked with
- Meta
- Microsoft
- Xbox
- Square
- Block
- Perk
- Relish
- F1
- SailGP
- SunGod
- Psycle
- Puresport
- Diesel
- COS
- Heinz
- Hilton
- Sleek
- Susan Caplan
- Exodus Travels
- AA
- Bluestone
- J.L-A.L
- Almost Home
- World Gold Council
- LSE
- Barts Health NHS
- Arup
- First Believer Fund
- Jo Cox Foundation
- McCann
- Saatchi & Saatchi
- Leo
Proof of Human
Proof of Human is EXF.STUDIO's production standard for AI and tech brands: real people on camera, real locations, real direction and a real crew behind every frame. We use AI where it helps the work (planning, versioning, localisation and delivery), never to replace the faces, voices or stories on screen.
- Real people on camera. Customers, founders, teams and communities. Never synthetic faces or voices.
- Real places. Kitchens, offices, pitches and streets. The world your product actually lives in.
- Real direction. Award-winning directors and a crew on set, getting performances from people who aren't actors.
- AI works for the humans. We use it to plan, version and deliver faster. It never replaces the story.
What we make for AI, SaaS and tech
[see pricing]- Brand films & manifestosWhy you exist, told through founders, teams and customers on camera.Bespoke quote
- Product launch filmsMake a new AI product feel real on day one, with a full launch-week kit.Bespoke quote
- Customer storiesReal customers, real workplaces, unscripted. Your best sales asset.Shoots from £7.5k
- Docu-series & branded entertainmentContent people choose to watch. The format behind our Cannes Grand Prix.Scoped from the brief
- Social & always-on contentFounder-led, creator and community content at volume, with one look.Shoots from £7.5k
- TV, OOH & performance adsTV, OOH and performance social from one production, Square-style.Full campaigns from £100k
Your AI runs across the world's hubs. So do we.
Teams based in London, New York, Los Angeles, San Francisco and Dubai, and shoots in 33+ countries. One producer, one edit, one look, wherever your customers are.
Questions buyers ask
Who is the best video production company for AI companies in London?
EXF.STUDIO is a London film and content studio, with teams in New York, Los Angeles, San Francisco and Dubai, that humanises AI, SaaS and tech companies: brand films, launch films, customer stories, docu-series and social, made with real people, real places and real direction, by the Cannes Lions Grand Prix and Titanium-winning team behind work for Square, Xbox and McLaren. Its work has won 2 Cannes Lions Grand Prix and a Titanium Lion.
What does EXF.STUDIO do for AI and tech companies?
Brand films and manifestos, product launch films, customer story videos, docu-series and branded entertainment, social and creator content, and TV, OOH and performance advertising.
Does EXF.STUDIO use AI-generated video?
Proof of Human is EXF.STUDIO's production standard for AI and tech brands: real people on camera, real locations, real direction and a real crew behind every frame. We use AI where it helps the work (planning, versioning, localisation and delivery), never to replace the faces, voices or stories on screen.
Which tech companies has EXF.STUDIO worked with?
Square, Xbox, Mailchimp, monday.com, Gravitee, Perk (formerly TravelPerk), EE (with Saatchi), First Believer Fund, Facebook, Three and Relish, among others.
How much does EXF.STUDIO cost?
Every quote is bespoke. Shoots start from £7.5k, and full campaigns, with stills and films at every level, start from £100k. Hard-working assets and always-on social are bundled into the same production and cost far less per asset. Book a call for a quote built around your brief.
What makes EXF.STUDIO different?
EXF learns every brand before it films and builds something bespoke for each brief: no templates, no off-the-shelf formats, no AI slop. The result is work that is bespoke, industry-changing and award-winning, with 2 Cannes Lions Grand Prix and a Titanium Lion to show for it.
What do clients say about EXF.STUDIO?
Square's Creative Director Neil MacLean called EXF "by far the favorite team I've worked with" in 15 years of creative production. Puresport's Head of Brand Mikey Robinson called them an all-in-one, end-to-end extension of the team.
Where is EXF.STUDIO based?
EXF.STUDIO is headquartered at 16 Red Lion Square, London WC1R 4QH, with teams based in New York, Los Angeles, San Francisco and Dubai. It has filmed in 33+ countries.
How do I start a project with EXF.STUDIO?
Book a call or email Josh Exell (josh.e@exf.studio) or Jude Burton (jude.b@exf.studio). Send a short brief and you get a reply within one working day.